To create a brand of your product in its market requires hard work and patience. It is not just bombardment of artful advertisements that will succeed. To create a brand, is a work of art and also a systematic target audience-based engineering efforts. This systematic approach for corporate positioning is Brand Engineering.
When multiple products are already in market, branding is to give a distinguishable meaning to your product so that people will want to buy it.
The first thing to understand is target audience of your product that will give maximum profit to you. What will trigger them to check your product and buy. What customer will get in terms of reliability, credibility, relevance and value for their money. How well competitor’s product is placed in same area. Bottom line is how well we understand audience and competitors and how we act.
In brand engineering, a lot of research work in terms of qualitative analysis is to be done. This will shortlist some branding opportunities. A direct survey will help further to narrow down. Then need to work on understanding competitors work on these handful areas. Later, work on relevant contents to market your product in all possible channels. Evaluate and rework would be the final step in Brand Engineering.
Branding is hard but not impossible. Seek help of professionals like us.