Category: blog

  • Website Content Management System

    Website Content Management System

    In this article, we will get an overview of website Content Management System (CMS).

    When first website was put on internet, it was created using HTML language that had specific HTML tags surrounding the actual contents of the website. It was information availability across globe 24 by 7 that made world wide web popular and many websites soon were developed with HT ML. 

    Whenever these website contents required updates, it was a job of website developer to rebuild entire HTML page, taking care of HTML tags and layout in a way to make updated contents readable. These are termed as static webpages because content remains static to HTML page. 

    This limitation was soon realized considering the need to provide updated information more often and periodically. Managing HTML pages became costly affair and need arised to separate website content from webpage’s technical layout. These are called dynamic webpages. Contents are primarily pulled from database through query scripts and are populated into final webpaage. 

    This separation of content from HTML gave birth to Content Management System.  A system that allows to create, edit and delete webpage content without having a technical knowledge of webpage developer, is called Content Management System.

    Key features of CMS:

    1. A simple web content editor that gives visual display of webpage layout so that user doesn’t have to take a wild guess on how the final webpage will look like.

    2. Variety of webpage templates to choose from library. Templates are like blueprint of website. They define overall webpage structure, text area, images area, navigation bars, etc.

    3. Variety of webpage themes to choose from library. Themes give look and feel of final webpage. They define font types, font sizes, color schemes, etc.

    4. Version control of contents for traceability of webpage content updates.

    5. Archive of contents for making webpage lighter with relevant content and for maintaining historical data.

    6. Scheduling of content so that periodic content updates are reflected timely and accurately on final webpages.

    Based on your business type, your website can make use of Content Management System to work on its contents –

    eCommerce – An online store has a huge advatange of adding, deleting products using CMS. And to make end customer’s online shopping experience delightful, a shopping cart option is provided by CMS.

    Blog – If your website has a free flowing information updated regularly, such as blogs, CMS provides good option to create, edit and delete blog contents.

    Small businesses – Small businesses can make use of SEO friendly CMS to increase visibility of their websites.

    There are variety of CMS softwares to choose as per your business type. There are open source options as well as paid options. Some of the good CMS softwares are WordPress, Magento, Drupal and Joomla.

    Magento is good for ecommerce website. 

    For blogging, WordPress is good. 

    Drupal is good for small businesses who wants to take care of SEO as well. 

    Joomla is good for small businesses who want cheap and easy maintenance of website.

    Overall, WordPress is rated high as the best CMS available in the industry.

    We, at Butterfly Themes, have designed and developed CMS websites in WordPress, Magento and Drupal.  

    In this article, we have seen website Content Management System overview.

    Have any questions or suggestions for us?

    Kindly ping us at support@butterflythemes.com or call us on 9930447774.

  • Cloud Computing Overview

    Cloud Computing Overview

    Cloud Computing Overview

    As technology is advancing day by day, we see that websites are now hosted in cloud instead of a standalone web hosting server. In this article, you will get an overview of cloud computing.

    Software application runs on a server hosted in your premises. This application provides specific software services to cater needs of your day-to-day business. With internet coming into picture, this delivery model slowly changed. We saw its first version in web email services like hotmail. 

    At the simplest form, we can say – When software services are published over internet (without a hosting server in your premise) and are consumed over internet is called cloud computing.  

    In its broad umbrella, cloud computing is a technology of software development, deployment and delivery/consumption of software services over internet.

    The unique advantage of such delivery model over internet is it is available from anywhere and any time. And key technological characteristic of cloud computing is virtualization.

    For application to run, we first needed a physical server/hardware platform, with operating system installed, with so and so  storage capacity. Virtualization is a technology that simulates hardware platform, operating system and storage device. This gives us Virtual Machines.

    At heart of cloud architecture, it has Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS). 

    IaaS – When cloud provider offers infrastructure components such as hosting server, data center on cloud in form of Virtual Machines, it is Infrastructure as a Service.

    PaaS –   When cloud provider offers virtualized platform such as operating system, database or web server to develop, deploy and publish software service, it is called Platform as a Service.

    SaaS – When service provider offers software application over internet/cloud, it is called Software as a Service.

    At the back of cloud, we have a shared pool of resources – servers, platforms, databases and applications. We use a slice of this shared pool via virtualization, as per our business need and pay only for that. With this slice, we are able to launch our service to end customers for consumption over internet.

    Advantages of cloud computing –

    Since you do not own infrastructure and platform, it reduces cost significantly in terms of just rent being paid for virtual infrastructure and platform on cloud.

    This also removes headache of maintaining infrastructure and platform by yourself. This is now done by cloud provider.

    This means you are able to concentrate on your core business function without hassle of its IT management.

    Cloud gives scalable infrastructure. So as you grow,  let your virtual infrastructure expand instead of being stuck in fixed innfrastructure setup. This gives flexibility of scale up or scale down as per current  business and pay as per use of infrastructure.

    With demanding change in technology, cloud gives you handle to upgrade infrastructure and platform as and when needed. So that your software is not running on outdated technology.

    Cloud follows and implements necessary regulatory compliance and robust security, so that you can concentrate on your business solution.

    Cloud Web Hosting

    When you use virtual infrastructure (IaaS) and virtual platform (PaaS) given by a cloud provider and host your website on cloud, it is called as Cloud Web Hosting.

    We, at Butterfly Themes implement cloud web hosting to launch your website.

    Have any questions or suggestions for us?

    Kindly ping us at support@butterflythemes.com or call us on 9930447774.

  • Business Process Outsourcing overview

    Business Process Outsourcing overview

    In this article, we will briefly discuss Business Process Outsourcing (BPO).

    Any business has specific processes to do its day to day tasks. These processes are defined to move forward business to productive output with minimal cost effective input. Some of these processes are not a core business processes, such as payroll. Payroll does not work to enhance current business output, but it is essential to keep organization’s staff happy with timely salary so they can focus on their day to day work to enhance business output.

    Handling such processes outside organizations has formed new industry and term called as Business Process Outsourcing. Most of the time, cost is the reason to outsource any business process. Other reasons could be expertise in that field and it could be taking avantage of that geographic location presence. 

    Based on location of outsourcing, it is called as onshore outsourcing, where BPO is contracted to other company in the same country. It is called as nearshore outsourcing, where BPO is cotracted to company in a neighboring coutry. It is called as offshore outsourcing, where BPO is contracted to other company in the different country. India gained popularity in BPO industry when USA organizations started outsourcing their business processes.

    Business Processes that are found cost effectively being outsourced are – 

    HR services – Hiring & Exit of employees, payroll, healthcare of employees

    Finance & Accounting services – Customer billing services, account  payables, account receivables

    IT/Software – Application development, application testing, application maintenance

    Backoffice – warehouse managment, logistics, procurement

    Customer Care – helpdesk, customer support via call and email

    Almost all industries are spawning BPOs – Banking, IT, Pharma, Airlines and even Governments too. 

    A call centre business is one kind of BPO where activity is to make calls to potential customers or receive calls from customers.

    If centre’s primary task is to make outgoing calls to potential customers, it is called as outbound call centre.

    If centre’s primary task is to receive incoming calls from customers, it is called as inbound call centre. 

    Inbound call centre is used as customer care centre where customers calls are landed and their queries are handled on phone by customer care agents.

    Outbound call centre is used for sales activity where agent makes outgoing calls to potential customers, explains them products and tries to sell products on phone.

    A good CRM system (customer relationship management) is required for any call centre. Also a telephone facility/setup needs to be in place. CRM helps to keep track of customer interactions in organized way. It also can be integrated with other systems (say, billing) for efficient operations. 

    For telephone setup, organizations go for IVR (Interactive Voice Response) where customer interacts with company’s system via telephone dialpad. This reduces human interactions in handling some key queries from customer, thus reducing overall cost. If needed, customer can connect and speak to customer care agent. In telephone facility, sometimes, it also gives a live-call monitoring feature for training and tracking purposes.

    For starting a new BPO  setup, apart from staffing, key decision is made on CRM being used and telephone facility to be setup.

    We, at Butterfly Themes, are happy to help you to outsource your business processes to us. We have a BPO setup and adequate staff to do so.

    In this article, we briefly discussed about Business Process Outsourcing.

  • How to ensure the security of your IoT devices?

    Protect your data and privacy by 5 effective security solutions for Cyberthreat and information breach on smart IoT devices

    IoT i.e Internet of Things can be considered as the next-gen technology of the digital world.

    Though the term “IoT” is not a new technology coined in the market but the pace with which it’s been growing, has accelerated only in recent years.

    Read More “”

  • Selection of the best anti-virus software

    How to select the best antivirus software for smart IoT devices?

    Your device may be a computer, smartphone, smart speakers like Alexa or google home and maybe running on OS(Operating System) – android, ios, mac, etc.

    But for cybercriminals, it doesn’t matter and all they need to get their hands on your data is that one security loophole in your system. (more…)

  • Internet of things (IoT) – A wave of booming technology

    What is the definition of the Internet of Things (IoT) Technology?

    Internet of Things(IoT) is a concept in which the physical devices that we use in our regular life have the capability of executing communication through the internet directly along with sharing and collecting data.

    Basically, IoT gives humans the option to operate and control their devices remotely with the help of internet connectivity at just their fingertips. (more…)

  • Boost your website speed by 50% with the help of these 5 key points

    How to boost your website loading speed? (Identifying the cause and fixing it from the root)

    Before we start a hunt for a solution to the problem, it’s very much necessary that we are aware of what caused the problem to arise in the first place.

    Thus as we proceed further, we will be learning the various reasons for slow loading of a website and also how to solve it efficiently for a smoother experience. (more…)

  • Email Newsletters – An effective marketing in your budget

    Importance of email newsletters in audience engagement strategies

    Email Newsletters are a valuable piece of content that you sent to your audiences or customers for the purpose of engagement and conversion.

    When it comes to planning an effective marketing strategy for your business, email newsletters tops the list for audience engagement and that too without straining much on the organization’s capital. (more…)

  • Why is SEO crucial for the growth of every business?

    Importance of SEO in growing a business and building a brand name

    The world around us is evolving at a rapid pace in the digital medium and people are also moving towards digitization more with the passing time. 

    SEO (Search engine Optimization) being one of the traits for modern business grounds is the most effective way of acquiring leads organically. (more…)

  • The marketing world of digital era

    Why switch from Traditional to Digital Marketing?

    Marketing has been deluging every industry’s strategic plan around the globe and is quite a vital part of growing business.

    To observe a consistent growth in the success chart of the organization, it’s very much necessary to plunge on every opportunity with a deft knowledge and skillful approach. (more…)