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blog Marketing

Search Engine Optimization (SEO) – part 2

In this article, we will briefly see SEO techniques. As a part of digital marketing, once you have decided to do SEO for your business website, it is essential to know key techniques to be implemented.

At very high level, SEO work can be fractioned into 3 parts –

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blog Marketing

Search Engine Optimization (SEO) – part 1

Today’s world is information world. Knowledge that was tied in print media had limitations. First, access to them was not easy and second, there was no guarantee that you will get exact answer to the question you had in mind. With internet, this changed totally. A loads of informative web pages are available.

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blog Marketing

Digital Marketing using Inbound Marketing Strategy

In this article, we will see how inbound marketing strategy should be used for successful digital marketing.

At core, inbound marketing strategy is a journey of a stranger who ultimately becomes promoter of your product. It’s life cycle goes as below:

Stranger->Visitor (to your website)->part of Contacts->Customer->Promoter

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blog Marketing

Digital Marketing – part 2

In earlier Digital Marketing part 1 article, we have seen digital marketing techniques such as Website redesign, SEO, Email marketing, etc. In this article, we will see a simple way to increase effectiveness of these techniques.

 

1. Effectiveness of business website

Once business URL is in place and you have found online presence of your business,

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blog Marketing

Digital Marketing – part 1

This article gives brief overview of digital marketing, its benefits and techniques. With more and more businesses going for online presence these days, it is important to understand marketing strategy to be implemented for online presence of your business.

What is a digital marketing?

At basic level, consider an array of products (with price tags) displayed on sides

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blog Marketing

Website Design Elements

How we see content and functionality in a website is considered as website design work. Because of the creative part of website development and choices it offers for achieving functionality, web design work has been separated from technical web development work.

When you visit any website, a ‘visual wow’ experience is what is observed first.

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blog Marketing

Website Domain Name

When we type google.com in our internet browser, we are telling our browser to get information in webpages that Google company has stored on their server in some remote place far away from where we are sitting. This google.com becomes an address/ identifier for us to communicate with Google web server. It is Google’s domain name. In simple words, your website domain name is textual address for world to connect to your website.

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blog Website Design

Website Development Guideline for SMEs

This article enlightens some of the important approaches about website development. SME in digital era got lot of assumptions about digital presence and practices. Being a digital marketing firm, we would like to focus on some of the key approaches, every SME should consider before developing their business website or the digital marketing strategy.