Role of Content Marketing in SEO

The explicit relation between the content and SEO.

The methods that are used by marketers for promoting any brands or businesses have undergone tremendous structural and distinct changes in the past few years.

Especially the subtle transition from traditional to digital marketing which has created quite a buzz in the market.

The niche of digital marketing is very vast with numerous sets of strategies that make your brand reach out to the audiences out there through the digital medium.

Well, we are not gonna get into every part of this vast niche but specifically about the role of content marketing in SEO. 

You can always check out our other juicy blogs on this particular niche and more on our website.

There is a misconception about content marketing and SEO discreetly in the market as a result of which many businesses fail to achieve the required result.

Many businesses feel that content marketing is alone enough for an effective marketing result without the help of SEO and vice versa.

Although Content marketing and SEO are two distinct sections of digital marketing, they complement each other when it comes to executing an effective marketing strategy.

In simple language, without content marketing, there is no SEO and without SEO there is no content marketing. 

Both are equally important if you wish to achieve the desired outcome out of your marketing strategy.


without any further adieu let’s quickly hop onto the first sub-topic under this article.

Difference between SEO and Content marketing

SEO and Content marketing both have a distinct role to play for making a website rank higher in the SERPs.

The major difference between the two is that SEO deals more with the technicality part required for ranking and content marketing deals with the audience’s intent.

SEO covers the page speed, visibility, meta-tags, URLs, images, and so on.

On the other hand, 

content marketing takes care of the audience’s intent as in what they are searching for, pain points, benefits, etc, and brews quality content around keeping such things in mind.

Both SEO and Content marketing have their distinct benefits but they are unique in their own way.

In simple language, 

SEO is responsible for bringing you quality traffic towards your website and content marketing is responsible for engaging that traffic on your website.

Both the entities can be looked at as catching a fish in a pond or river with a fishing rod that has a bait at the end of it for luring.

Now here fishing rod can be referred to as SEO, bait as Content marketing, and fish as audiences.

Well, there are other technicalities too that you need to take care of if you want to catch fish.

But these two are the fundamentals that are kept at top of the marketing funnel and thus need to be structured properly in an optimized framework for placing other things ascending in the funnel.

How SEO and Content marketing are related to each other? 

Now, as we have discussed the difference between the two content marketing and SEO, you must have noticed that they are different from each other, yet they overlap each other on the grounds of execution.

They are separated from each other by just a fine layer that makes them different yet related to each other to a great extent.

SEO and content marketing need to work hand in hand for a compelling result out of the strategy.

The working of SEO is highly dependent on content marketing as it includes the implementation of the right keywords in the content, coverage of the audience intent, etc.

The term “SEO” expands into Search Engine Optimization which means optimizing the website and the “content” on it.

The truth about SEO is that there is no “SEO” without “Content marketing”.

In fact, 

Content” is the base of SEO that search engines keep into consideration while ranking any website and also it’s necessary for keeping the audience engaged.

Basically, the core existence of the whole SEO strategy is Content marketing if it sees it that way.

A structured framework of SEO requires various parameters to be fulfilled and some of them are as follows:

  • Quality content
  • Keywords
  • Backlinks
  • Design, etc

We can just go on and on about the requirements and there will be some void that you may feel of being left out.

Basically these are categorized as On-page SEO, Off-page SEO, and technical SEO.

The point here is that content marketing is directly proportional to SEO and vice versa.

If you are creating content then you may expect it to reach your audience and for that you require SEO.

Similarly, if there is no content then SEO will not exist.

Now, the content can be in the form of blogs, videos, podcasts, or any other form you may like to create it in.

The role of the search engine is nothing but serving its audience with the relevant content in any of the above forms as per the search intent of the user.

So, it can be concluded that content marketing and SEO both co-exist.

How to write a perfect search engine optimized (SEO) content?

Now, as we know the relation between content marketing and SEO, 

let’s explore the structure and create your content around the SEO guidelines.

  1. Research for your target audience

The most important thing you need to take care of way before you go forward with your content marketing strategy is knowing your target audience.

The success rate of your content marketing and SEO strategy entirely depends on you knowing your target audience to the root.

You wouldn’t want your content reach to the wrong section of the audience otherwise even if your content is of quality grade, it will not engage the audience.

The target audience research depends on certain factors such as age, gender, location, behavior, etc which provides a broader prospect of the audience in your niche.

  1. Research on keywords your target audience is searching for

Once you know your target audience well, the next step is to proceed towards the target keywords research.

This is nothing but the keyword one is typing into the search engine box.

Well, this totally depends on the user’s search intent.

Related Topic: Target audience research

  1. Know your audience search intent

Look for the audience’s pain point, needs, requirements that tell a lot about the search intent.

Now, there are many ways you could proceed towards finding the search intent of your target audience.

One of the many ways is using the search engine itself, once you type your target keyword in the search engine it gives you a number of suggestions that other users have searched for.


You can simply use answer the public for it that gives you a bundle of topics that your target audience is searching for.

  1. Create relevant content

Now you have the target keywords, as well as your audience search intent, the next step is to create relevant and compelling content for your audience.

  1. Keep your content updated from time to time

Once you have created the relevant and appealing content and published it in front of your audience, your job is not done.

You need to update it over time with the newer facts and trends.

Conclusion: The core of the SEO is linked to the relevant content and the core of the content is also linked to SEO.

Without properly articulating even one of the above strategies your marketing strategy will fail to show the desired results.

So we hope the relation between the content and SEO was presented well.

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