Categories
Digital marketing SEO

On-page SEO and Off-page SEO

A simple and effective guide for your SEO success

The first-ever website that came into existence around the globe was named “CERN”.

This website went live around the year 1971 and the term “SEO” was coined soon after, in the year 1997.

With time, the number of websites on the internet kept on growing. 

Thus the method of “SEO” was used by various companies around different industries to rank their websites higher, among the competitors in the SERPs.

But since the invention of the first website and the SEO coming into existence, 

there have been several changes to both on-page SEO as well as off-page SEO aspects.

Thus, it’s very necessary that you rank your website with the right knowledge and right techniques.

So, In this article, you will be learning everything about both the on-page SEO and off-page SEO.

Also, various techniques associated with it that will help you rank higher in SERPs among your competitors.

Following are the points that will be covered as we proceed further:

On-page SEO

  • What is On-page SEO?
  • Importance of On-page SEO
  • What are the different On-page SEO techniques?
  • A list of On-page SEO tools

 

Off-page SEO

  • What is Off-page SEO?
  • Importance of Off-page SEO
  • What are the different Off-page SEO techniques?
  • A list of Off-page SEO tools

 

So, without any further ado let’s start with On-page SEO factors

 

What is On-page SEO?

On-page SEO can be considered as a set of optimization techniques that you implement on your website or webpage.

The sole purpose of these optimization techniques is to make your website rank higher in the SERPs.

Also, to divert more relevant traffic towards your website.

 

Importance of On-page SEO

Over the years, search engines have brought various advancements to their algorithm.

These notorious algorithms have helped search engines: 

  • To identify quality webpage from the ocean of websites and rank them on top of the SERPs.
  • Also, to keep spammy and irrelevant web pages from ranking in the SERPs.

Basically, these algorithms aim to enhance the user experience, who visits the search engines for a certain purpose.

 

On-page SEO is important because: 

  • It makes the search engine crawlers or bots to easily go through your webpages bit by bit without much effort.
  • This helps the crawlers to easily understand the content on the web page and how relevant it appears to the user’s search query.

If a website or webpage is well-optimized for the On-page SEO, it reverts back with a powerful impact in the form of increased traffic and impeccable search presence.

Thus, it’s very important to pay keen attention to On-page SEO techniques for sustainable growth in the long run.

 

What are the different On-page SEO techniques?

Now, as we know why on-page SEO is important, Let's explore its techniques that can deliver higher rankings for your website.

 

Following are the important on-page SEO checklist:

 

  • Title tag

The title tag is an HTML tag that is placed at the start of the webpage that specifies what type of content a user can expect under the title. 

This title tag also appears in the SERPs as a clickable link. 

If the title matches the user’s search query then he/she is obliged to click on the link.

Thus plays a crucial role in On-page SEO optimization.

That said, a poorly structured title can also affect your website negatively moving it down the ranking curve.

 

  • H1 tags

H1 tags” are quite similar to the “title tag” with a very fine line of difference between them.

H1 tags appear at the “start of your content”.

In simple language, 

H1 tags are a crucial part of the published content and serve as a heading to your content.

In fact, for a better on-page optimization We would recommend you have the same title tag as well as an H1 tag.

This will help your website to rank higher in the SERPs.

 

  • Meta description

A meta description is a short description that appears below the title tag in the SERPs.

This description should be a brief summary of what is on your webpage.

 

There are various factors such as the 

  • length of description 
  • fluency in the description
  • The solution keyword to the user’s search query

Thus, If you provide an effective meta description for your website then it will increase your CTR (Click Through Rate) significantly.

 

  • Structured URL

While planning effective marketing strategies, Many marketers tend to forget an important essence of the overall on-page SEO.

This important essence is the URL structure of the webpage.

 

Following are the crucial keys of a structured URL:

  • Keyword rich URL
  • Few words that explains it all
  • Simple and easy to remember
  • No numbers, hyphens, underscore and mixed cases in the URL
  • Images with alt-text

Alt-text known as “alternative-text”, also known as “alt-attributes“, “alt-tags” are used for describing the appearance and functionality of the image used on the webpage.

 

Why is alt-text important?

  • Alt-text provides the search engine crawlers or bots with a description for the image.
  • This makes the crawling process more simpler and thus results in fast indexing.
  • It’s more than mandatory to include alt-text for every image on your webpage.
  • Quality content

Content is the most crucial part of every web page regardless of the domain it is in.

In fact, without content it will not be possible for any on-page SEO technique to work prominently.

Well, we are not talking about the content that is just made for the sake of it without keeping user intent in mind.

If you want your webpage to rank in the top SERPs, it’s very necessary that it provides the user with some profound value.

Failing to do so, will just increase your bounce rate.

This ultimately will take down your ranking in the SERPs.

Also, Search engine crawlers or bots have become very much advanced in identifying poorly structured content.

Thus, it is very important that you weave your content around the keyword people are searching for.

 

  • Internal links

Internal linking of one webpage to another webpage is a very important step of on-page SEO.

 

Following are the benefits of internal links:

  • Navigation becomes easy throughout the website.
  • Evenly spread ranking power.
  • Faster indexing by the search engine crawlers or bots.
  • Schema mark-up

One of the important strategies of on-page SEO is the schema-markup.

Schema is very necessary when it comes to conveying information about your webpage to the users. with schema markup you can tell search engine crawlers what information you want to be displayed with your web page in the SERPs.

 

Benefits of schema markup in on-page SEO

  • Better indexing by search engine crawlers
  • Effective brand presence with complete business knowledge
  • Better CTR
  • Improvement in ranking positions
  • Eligibility for SERP features

So, above were the on-page SEO techniques you need to implement for your website for effective brand presence and higher rankings in the SERPs.

 

Now, lets list down some of the many tools that will ease your workflow for on-page SEO practices.

A list of On-page SEO tools 

Uber suggest

Small SEO tools

Copyscape

Wordstream 

Keywords everywhere

Mozbar

Answer the public, etc

These are few of the many On-page SEO tools that can help you in optimizing your website and secure higher rankings in the SERPs.

As we have covered briefly about On-page SEO, 

Now, let’s learn about the Off-page SEO in the same manner as well.

 

What is Off-page SEO?

Similar to On-page SEO, 

Off-page SEO is a set of optimization techniques that you practice for raising your website or webpage rankings but outside your website i.e Off-page.

Off-page SEO techniques share the same purpose as that of On-page SEO. 

But the only difference is that the techniques are implemented outside the website’s boundary.

 

Importance of Off-page SEO

Off-page SEO is as important as On-page SEO, when it comes to ranking your websites in the SERPs.

 

Off-page SEO is important because:

  • Search engines pay crucial attention to how well the Off-page SEO is executed.
  • Off-page SEO practices conveys the webpage’s relevance, trustworthiness and  authority to the search engine crawlers or bots.

Thus it is one of the most important ranking factors that can help your website secure a position in top results of SERPs.

While we are still unaware of the search engine’s ranking algorithm, various factors convey Off-page optimization has more than 50% contribution to the website’s ranking.

 

What are the different Off-page SEO techniques?

Now as we know how important Off-page SEO is, let's proceed further with the off-page ranking factors.

 

Following are the crucial Off-page SEO checklist:

  • Building backlinks

As said in the previous section “Importance of Off-page SEO”, off-page optimization incorporates trust, authority and relevance of a webpage.

Building backlinks is one of the important stems of this process.

Backlinks also known as inbound links, incoming links are the links that return to your website or webpage from another website.

If you have a higher number of backlinks to your website, the chances of getting ranked in the top results of SERPs increases.

 

Following are the effective ways that will help you earn quality backlinks:

  • Guest blogging
  • Asking other websites in your domain to feature your blog (by offering them something they would like)
  • Online directories and forums

There are other effective ways as well but the above mentioned ones are more prominent.

 

  • Social media marketing (SMM)

Social media is the platform which is used by the 49% of the population around the globe.

This clearly indicates that you must include the SMM in your Off-page SEO practices.

Moreover, SMM is the best way you can connect with the audience and divert them to your website.

 

Following are the most popular social media platforms:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Linkedin
  • Youtube
  • snapchat

Approach with an effective strategic plan towards the above social media platforms and it surely will help you gain commendable traffic for your website.

 

  • Influencer marketing 

Influencer marketing can be considered as the mixture of traditional and modern marketing methods.

Influencers are not necessarily celebrities as it is generalised in the modern world.

They can be anyone who has the right knowledge, experience in a certain domain or a selective area or niche. 

Most importantly the ability to connect with his/her audience.

 

Following are the platforms where you can look for influencers:

  • Youtube
  • Tiktok
  • Instagram
  • Cinema

Now, we have covered the most prominent off-page SEO checklist,

Lets proceed with the tools for off-page SEO practice that will make the process a whole lot easier.

 

A list of Off-page SEO tools

These are few of the many prominent tools that will help you in the execution of Off-page SEO.

So, here ends the complete brief article of On-page SEO and Off-page SEO that will help you in your SEO journey.

Ensure that you don’t make any mistake in the implementation of both the On-page SEO as well as Off-page SEO techniques. 

Otherwise, it will have a negative impact on the website’s ranking.

If you are not sure about the whole SEO process, we would recommend you to take help from the experts such as Butterflythemes.

We hope this article proves to be of value in your SEO journey.

 

Have any questions or suggestions for us?

Feel free to ping us at support@butterflythemes.com or call us on 9930447774.