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Internet of things (IoT) – A wave of booming technology

What is the definition of the Internet of Things (IoT) Technology?

Internet of Things(IoT) is a concept in which the physical devices that we use in our regular life have the capability of executing communication through the internet directly along with sharing and collecting data.

Basically, IoT gives humans the option to operate and control their devices remotely with the help of internet connectivity at just their fingertips.

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blog SEO Website Design

Boost your website speed by 50% with the help of these 5 key points

How to boost your website loading speed? (Identifying the cause and fixing it from the root)

Before we start a hunt for a solution to the problem, it’s very much necessary that we are aware of what caused the problem to arise in the first place.

Thus as we proceed further, we will be learning the various reasons for slow loading of a website and also how to solve it efficiently for a smoother experience.

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Email Newsletters – An effective marketing in your budget

Importance of email newsletters in audience engagement strategies

Email Newsletters are a valuable piece of content that you sent to your audiences or customers for the purpose of engagement and conversion.

When it comes to planning an effective marketing strategy for your business, email newsletters tops the list for audience engagement and that too without straining much on the organization's capital.

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Why is SEO crucial for the growth of every business?

Importance of SEO in growing a business and building a brand name

The world around us is evolving at a rapid pace in the digital medium and people are also moving towards digitization more with the passing time. 

SEO (Search engine Optimization) being one of the traits for modern business grounds is the most effective way of acquiring leads organically.

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blog Marketing

The marketing world of digital era

Why switch from Traditional to Digital Marketing?

Marketing has been deluging every industry's strategic plan around the globe and is quite a vital part of growing business.

To observe a consistent growth in the success chart of the organization, it's very much necessary to plunge on every opportunity with a deft knowledge and skillful approach.

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Mobile Marketing

In one sentence you can define mobile marketing as your products being marketed on mobile phones or hand-held devices.

In digital marketing techniques, mobile marketing takes an important role. Though mobile marketing has come under umbrella of digital marketing now, we have seen its earlier avatar in the form of SMS broadcast on not-so-smart phones available then. We were impressed when businesses started trying to reach us through SMS. With technology-enabled smartphones, mobile marketing has now more to offer.

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Social Media Marketing

There are networking sites on internet, those are referred as social media in this term Social Media Marketing (SMM). Using these sites to market your product is called Social Media Marketing.

As we have moved from TV, Radio and Newspaper generation of media to the plethora of new interactive social media on internet, it is a well crafted marketing strategy to effectively use new weapons to win the battle.

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Pay Per Click

In this article, we will get an overview of digital marketing technique Pay Per Click (PPC).

We have seen earlier how Search Engine Optimization (SEO) helps to list your business website at the top of the search engine result page. It is an organic way of optimizing your website contents so that SEO works best for you. Key limitation of this technique is that it has to follow complex rules laid by Search Engine.

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Search Engine Optimization (SEO) – part 2

In this article, we will briefly see SEO techniques. As a part of digital marketing, once you have decided to do SEO for your business website, it is essential to know key techniques to be implemented.

At very high level, SEO work can be fractioned into 3 parts –

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Search Engine Optimization (SEO) – part 1

Today’s world is information world. Knowledge that was tied in print media had limitations. First, access to them was not easy and second, there was no guarantee that you will get exact answer to the question you had in mind. With internet, this changed totally. A loads of informative web pages are available.