Author: Butterfly Themes Content Team

  • Website Content Management System

    Website Content Management System

    In this article, we will get an overview of website Content Management System (CMS).

    When first website was put on internet, it was created using HTML language that had specific HTML tags surrounding the actual contents of the website. It was information availability across globe 24 by 7 that made world wide web popular and many websites soon were developed with HT ML. 

    Whenever these website contents required updates, it was a job of website developer to rebuild entire HTML page, taking care of HTML tags and layout in a way to make updated contents readable. These are termed as static webpages because content remains static to HTML page. 

    This limitation was soon realized considering the need to provide updated information more often and periodically. Managing HTML pages became costly affair and need arised to separate website content from webpage’s technical layout. These are called dynamic webpages. Contents are primarily pulled from database through query scripts and are populated into final webpaage. 

    This separation of content from HTML gave birth to Content Management System.  A system that allows to create, edit and delete webpage content without having a technical knowledge of webpage developer, is called Content Management System.

    Key features of CMS:

    1. A simple web content editor that gives visual display of webpage layout so that user doesn’t have to take a wild guess on how the final webpage will look like.

    2. Variety of webpage templates to choose from library. Templates are like blueprint of website. They define overall webpage structure, text area, images area, navigation bars, etc.

    3. Variety of webpage themes to choose from library. Themes give look and feel of final webpage. They define font types, font sizes, color schemes, etc.

    4. Version control of contents for traceability of webpage content updates.

    5. Archive of contents for making webpage lighter with relevant content and for maintaining historical data.

    6. Scheduling of content so that periodic content updates are reflected timely and accurately on final webpages.

    Based on your business type, your website can make use of Content Management System to work on its contents –

    eCommerce – An online store has a huge advatange of adding, deleting products using CMS. And to make end customer’s online shopping experience delightful, a shopping cart option is provided by CMS.

    Blog – If your website has a free flowing information updated regularly, such as blogs, CMS provides good option to create, edit and delete blog contents.

    Small businesses – Small businesses can make use of SEO friendly CMS to increase visibility of their websites.

    There are variety of CMS softwares to choose as per your business type. There are open source options as well as paid options. Some of the good CMS softwares are WordPress, Magento, Drupal and Joomla.

    Magento is good for ecommerce website. 

    For blogging, WordPress is good. 

    Drupal is good for small businesses who wants to take care of SEO as well. 

    Joomla is good for small businesses who want cheap and easy maintenance of website.

    Overall, WordPress is rated high as the best CMS available in the industry.

    We, at Butterfly Themes, have designed and developed CMS websites in WordPress, Magento and Drupal.  

    In this article, we have seen website Content Management System overview.

    Have any questions or suggestions for us?

    Kindly ping us at support@butterflythemes.com or call us on 9930447774.

  • Cloud Computing Overview

    Cloud Computing Overview

    Cloud Computing Overview

    As technology is advancing day by day, we see that websites are now hosted in cloud instead of a standalone web hosting server. In this article, you will get an overview of cloud computing.

    Software application runs on a server hosted in your premises. This application provides specific software services to cater needs of your day-to-day business. With internet coming into picture, this delivery model slowly changed. We saw its first version in web email services like hotmail. 

    At the simplest form, we can say – When software services are published over internet (without a hosting server in your premise) and are consumed over internet is called cloud computing.  

    In its broad umbrella, cloud computing is a technology of software development, deployment and delivery/consumption of software services over internet.

    The unique advantage of such delivery model over internet is it is available from anywhere and any time. And key technological characteristic of cloud computing is virtualization.

    For application to run, we first needed a physical server/hardware platform, with operating system installed, with so and so  storage capacity. Virtualization is a technology that simulates hardware platform, operating system and storage device. This gives us Virtual Machines.

    At heart of cloud architecture, it has Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS). 

    IaaS – When cloud provider offers infrastructure components such as hosting server, data center on cloud in form of Virtual Machines, it is Infrastructure as a Service.

    PaaS –   When cloud provider offers virtualized platform such as operating system, database or web server to develop, deploy and publish software service, it is called Platform as a Service.

    SaaS – When service provider offers software application over internet/cloud, it is called Software as a Service.

    At the back of cloud, we have a shared pool of resources – servers, platforms, databases and applications. We use a slice of this shared pool via virtualization, as per our business need and pay only for that. With this slice, we are able to launch our service to end customers for consumption over internet.

    Advantages of cloud computing –

    Since you do not own infrastructure and platform, it reduces cost significantly in terms of just rent being paid for virtual infrastructure and platform on cloud.

    This also removes headache of maintaining infrastructure and platform by yourself. This is now done by cloud provider.

    This means you are able to concentrate on your core business function without hassle of its IT management.

    Cloud gives scalable infrastructure. So as you grow,  let your virtual infrastructure expand instead of being stuck in fixed innfrastructure setup. This gives flexibility of scale up or scale down as per current  business and pay as per use of infrastructure.

    With demanding change in technology, cloud gives you handle to upgrade infrastructure and platform as and when needed. So that your software is not running on outdated technology.

    Cloud follows and implements necessary regulatory compliance and robust security, so that you can concentrate on your business solution.

    Cloud Web Hosting

    When you use virtual infrastructure (IaaS) and virtual platform (PaaS) given by a cloud provider and host your website on cloud, it is called as Cloud Web Hosting.

    We, at Butterfly Themes implement cloud web hosting to launch your website.

    Have any questions or suggestions for us?

    Kindly ping us at support@butterflythemes.com or call us on 9930447774.

  • Business Process Outsourcing overview

    Business Process Outsourcing overview

    In this article, we will briefly discuss Business Process Outsourcing (BPO).

    Any business has specific processes to do its day to day tasks. These processes are defined to move forward business to productive output with minimal cost effective input. Some of these processes are not a core business processes, such as payroll. Payroll does not work to enhance current business output, but it is essential to keep organization’s staff happy with timely salary so they can focus on their day to day work to enhance business output.

    Handling such processes outside organizations has formed new industry and term called as Business Process Outsourcing. Most of the time, cost is the reason to outsource any business process. Other reasons could be expertise in that field and it could be taking avantage of that geographic location presence. 

    Based on location of outsourcing, it is called as onshore outsourcing, where BPO is contracted to other company in the same country. It is called as nearshore outsourcing, where BPO is cotracted to company in a neighboring coutry. It is called as offshore outsourcing, where BPO is contracted to other company in the different country. India gained popularity in BPO industry when USA organizations started outsourcing their business processes.

    Business Processes that are found cost effectively being outsourced are – 

    HR services – Hiring & Exit of employees, payroll, healthcare of employees

    Finance & Accounting services – Customer billing services, account  payables, account receivables

    IT/Software – Application development, application testing, application maintenance

    Backoffice – warehouse managment, logistics, procurement

    Customer Care – helpdesk, customer support via call and email

    Almost all industries are spawning BPOs – Banking, IT, Pharma, Airlines and even Governments too. 

    A call centre business is one kind of BPO where activity is to make calls to potential customers or receive calls from customers.

    If centre’s primary task is to make outgoing calls to potential customers, it is called as outbound call centre.

    If centre’s primary task is to receive incoming calls from customers, it is called as inbound call centre. 

    Inbound call centre is used as customer care centre where customers calls are landed and their queries are handled on phone by customer care agents.

    Outbound call centre is used for sales activity where agent makes outgoing calls to potential customers, explains them products and tries to sell products on phone.

    A good CRM system (customer relationship management) is required for any call centre. Also a telephone facility/setup needs to be in place. CRM helps to keep track of customer interactions in organized way. It also can be integrated with other systems (say, billing) for efficient operations. 

    For telephone setup, organizations go for IVR (Interactive Voice Response) where customer interacts with company’s system via telephone dialpad. This reduces human interactions in handling some key queries from customer, thus reducing overall cost. If needed, customer can connect and speak to customer care agent. In telephone facility, sometimes, it also gives a live-call monitoring feature for training and tracking purposes.

    For starting a new BPO  setup, apart from staffing, key decision is made on CRM being used and telephone facility to be setup.

    We, at Butterfly Themes, are happy to help you to outsource your business processes to us. We have a BPO setup and adequate staff to do so.

    In this article, we briefly discussed about Business Process Outsourcing.

  • Big Data

    In this article, we will take an overview of Big Data concept.

    When a kid has written A on paper and then wrote B, it is bound to be C the next character to be written  by kid. This predictiveness came from the pattern of A & B happening in timeline. Now, consider A as some terabytes of data and B as another terabytes of data, you put your analytics cap on head and then predict C. This is a Big Data analogy.

    Below is just a revision of our knowledge on data storage capacity – 

    1 Bit = Binary Digit

    8 Bits = 1 Byte

    1024 Bytes = 1 Kilobyte

    1024 Kilobytes = 1 Megabyte

    1024 Megabytes = 1 Gigabyte

    1024 Gigabytes = 1 Terabyte 

    (in simple form, 1 Terabyte = approx 1 trillion bytes of data, that can hold 1000 copies of The Encyclopedia Britannica. That is huge data, is what if you are thinking, then you are wrong. That is just beginning point of Big Data)

    We are leaving ‘digital footprint’ everywhere – be it just website visit, credit card details while shopping, ebooks we read, comments on social media, tweets you made, photos uploaded by you, videos watched by you. All of this is leaving traces for someone to analyze to serve you better the next time.

    The name Big Data comes from this fact that there is humongous size of data, that businesses want to analyze to predict customer behaviour pattern, so that customers’ future needs are handled so well, making customers happy and in turn bringing more business.

    Now that we got the concept of Big Data, let’s try to revisit and structure this piece. 

    Dgitial footprints that we create can be categorized as below :

    Activity Data  – When we are listening to music, our digital music player records this activity. When we read ebook, our ebook reader is tracking this activity. When we use smartphone to search something on internet, it is recording browsing activity. When we are shopping online or offline, credit card transaction is noted down.

    Conversation Data – Every email that we send is available with email service provider. Our phone calls are recorded by telecom service provider. Facebook, twitter and whatsapp are such social media platforms that everything read and wrote there is giving a pulse of society we live in and that too in real time. No wonder, messages go viral so quickly these days.

    Photo and Video Data – Hundreds of Thousands of images flashed by mobile phone cameras and digital cameras are getting uploaded on internet and videos too. CCTV recordings are available from every nook and corner of the world.

    Sensor Data – Be it a traffic sensor or GPS sensor in your smart phone, there are sensors installed everywhere to generate vital data for analysis.

    This data growth challenges can be characterized by 3 Vs – increasing Volume (amount of data), Velocity (speed at which data is inserted into and taken out of system) and Variety (of data sources and range of data types).

    Whole point is to analyze this Big Data into a predictive and meaningful decision. Technology such as cloud computing and analytical software are doing so.

    Big Data can be used in many ways to better our lives. Some examples are as below –

    Smart Cities – Real time traffic analysis and weather reports will bring in predictiveness in your daily commute. Days are not far, when your daily alarm buzzes 15 minutes earlier than ususal because there is unusual traffic blockage around the corner of your building, so that you reach on scheduled time.

    Law enforcement and security – Police forces are using big data analytics to predict criminal activites, cyber attacks, online frauds and to prevent terrorist attacks.

    Healthcare – Understand diseases pattern and take preventive actions. Use and analyze wearable devices data (heartbeat, steps walked in a day) to link your lifestyle and diseases. Monitor and predict epidemics.

    Improve Business porcesses – Retailers can optimize their stocks based on predictive models of social media trends.

    Know your customer better – internet browsing history, text analytics, social media updates give good knowledge of your customers, so that you can customize your product or offerings as per their needs.

    No wonder Big Data is the way forward for better human life.

    In this article, we took overview of Big Data concept.

    Have any questions or suggestions for us?

    Feel free to ping us at support@butterflythemes.com or call us on 9930447774.

  • Agile Methodology to manage software development projects

    Agile Methodology to manage software development projects

    In this article, we will briefly talk about Agile Methodology to manage software development projects.

    Project Management for software development came from a traditional thought of assembly line of factory. There is a definite sequence or phase for development. So software development was broken into Design, Build and Test phases in traditional waterfall methodology or Software Development Life Cycle. But it forgets the very basic nature of software engineering – fact that you have flexibility to change part of code any time and replace it with new more functional, more enhanced piece of code. It is not like, once a buiding is built, you cannot demolish a middle floor and rebuilt it.

    Also, not every requirement can be put on paper at the start of the project by client. Client has a big picture in mind on what he wants but is clueless on the granularity of every requirement, so the development team is also equally confused to grasp minute details of requirement at the start of the project. After analyzing wastage of time and money on such long running software developement projects, experts have come up with Agile Methodology of software develoment.

    Key is to build a small working part of a product in shortest duration (say, 2 weeks – so your design, build and test occurs within this time), demonstrate it to client, redefine scope and sprint to next development part. When you see a working peice, lesser things are left for imagining changes. The granularity automatically comes in further changes, if required. So no heartburns to client at the end of the project stating ‘no, this is not what I wanted’.

    Scrum 

    Scrum is a simple to follow framework in Agile Methodology which defines way for software development process. It highly relies on team’s agility to build a incremental part of end product, get empirical feedback of currrent development and team’s self management.

    So all project management, team management roles get dissolved. Scrum framework has only Product Owner, (non hierarchical) Team and Scrum Master, just these 3 roles.

    Product Owner gives you user stories (requirements). Scrum Master tracks it on daily deliverable basis for a single iteration (called  sprint, mostly 2 weeks). Team delivers output in 2 weeks. And this sprint cycle repeats till entire product is built.

    Scrum framework has only 5 defined meetings – Product Backlog Refinement, Sprint Planning, Daily Standup, Sprint Review and Sprint Retrospective.

    Product Backlog Refinement meeting, as name suggests, is used to refine requirements of product.

    Sprint planning meeting is used to plan deliverables in a single sprint/iteration.

    Daily Standup meeting of just 15 minutes, coordinated by Scrum Master, is to track progress on daily basis with 3 questions – what is done yesterday, what will be done today and what are bottlenecks to achieve so.

    Sprint Review is demonstration to Product Owner of what has been developed in a single sprint.

    Sprint Retrospective is a meeting to capture lessons learned in that sprint.

    Because of the simplicity to follow and benefits gathered in terms of time and money, many organizations are executing software development projects in Scrum Framework of Agile Methodology.

    This “what you see is what you get” approach reduces development costs tremendously and it also gives client confidence to launch the product to market in a precisely defined time.

    We, at Butterfly Themes, follow Agile Methodology in our software development projects. 

    In this article, we have briefly talked about the Agile Methodology to manage software development projects.

    Have any questions or suggestions for us?

    kindly ping us at support@butterflythemes.com or call us on 9930447774.

  • Role of Content Marketing in SEO

    Role of Content Marketing in SEO

    The explicit relation between the content and SEO.

    The methods that are used by marketers for promoting any brands or businesses have undergone tremendous structural and distinct changes in the past few years.

    Especially the subtle transition from traditional to digital marketing which has created quite a buzz in the market.

    The niche of digital marketing is very vast with numerous sets of strategies that make your brand reach out to the audiences out there through the digital medium.

    Well, we are not gonna get into every part of this vast niche but specifically about the role of content marketing in SEO. 

    You can always check out our other juicy blogs on this particular niche and more on our website.

    There is a misconception about content marketing and SEO discreetly in the market as a result of which many businesses fail to achieve the required result.

    Many businesses feel that content marketing is alone enough for an effective marketing result without the help of SEO and vice versa.

    Although Content marketing and SEO are two distinct sections of digital marketing, they complement each other when it comes to executing an effective marketing strategy.

    In simple language, without content marketing, there is no SEO and without SEO there is no content marketing. 

    Both are equally important if you wish to achieve the desired outcome out of your marketing strategy.

    So, 

    without any further adieu let’s quickly hop onto the first sub-topic under this article.

    Difference between SEO and Content marketing

    SEO and Content marketing both have a distinct role to play for making a website rank higher in the SERPs.

    The major difference between the two is that SEO deals more with the technicality part required for ranking and content marketing deals with the audience’s intent.

    SEO covers the page speed, visibility, meta-tags, URLs, images, and so on.

    On the other hand, 

    content marketing takes care of the audience’s intent as in what they are searching for, pain points, benefits, etc, and brews quality content around keeping such things in mind.

    Both SEO and Content marketing have their distinct benefits but they are unique in their own way.

    In simple language, 

    SEO is responsible for bringing you quality traffic towards your website and content marketing is responsible for engaging that traffic on your website.

    Both the entities can be looked at as catching a fish in a pond or river with a fishing rod that has a bait at the end of it for luring.

    Now here fishing rod can be referred to as SEO, bait as Content marketing, and fish as audiences.

    Well, there are other technicalities too that you need to take care of if you want to catch fish.

    But these two are the fundamentals that are kept at top of the marketing funnel and thus need to be structured properly in an optimized framework for placing other things ascending in the funnel.

    How SEO and Content marketing are related to each other? 

    Now, as we have discussed the difference between the two content marketing and SEO, you must have noticed that they are different from each other, yet they overlap each other on the grounds of execution.

    They are separated from each other by just a fine layer that makes them different yet related to each other to a great extent.

    SEO and content marketing need to work hand in hand for a compelling result out of the strategy.

    The working of SEO is highly dependent on content marketing as it includes the implementation of the right keywords in the content, coverage of the audience intent, etc.

    The term “SEO” expands into Search Engine Optimization which means optimizing the website and the “content” on it.

    The truth about SEO is that there is no “SEO” without “Content marketing”.

    In fact, 

    “Content” is the base of SEO that search engines keep into consideration while ranking any website and also it’s necessary for keeping the audience engaged.

    Basically, the core existence of the whole SEO strategy is Content marketing if it sees it that way.

    A structured framework of SEO requires various parameters to be fulfilled and some of them are as follows:

    • Quality content
    • Keywords
    • Backlinks
    • Design, etc

    We can just go on and on about the requirements and there will be some void that you may feel of being left out.

    Basically these are categorized as On-page SEO, Off-page SEO, and technical SEO.

    The point here is that content marketing is directly proportional to SEO and vice versa.

    If you are creating content then you may expect it to reach your audience and for that you require SEO.

    Similarly, if there is no content then SEO will not exist.

    Now, the content can be in the form of blogs, videos, podcasts, or any other form you may like to create it in.

    The role of the search engine is nothing but serving its audience with the relevant content in any of the above forms as per the search intent of the user.

    So, it can be concluded that content marketing and SEO both co-exist.

    How to write a perfect search engine optimized (SEO) content?

    Now, as we know the relation between content marketing and SEO, 

    let’s explore the structure and create your content around the SEO guidelines.

    1. Research for your target audience

    The most important thing you need to take care of way before you go forward with your content marketing strategy is knowing your target audience.

    The success rate of your content marketing and SEO strategy entirely depends on you knowing your target audience to the root.

    You wouldn’t want your content reach to the wrong section of the audience otherwise even if your content is of quality grade, it will not engage the audience.

    The target audience research depends on certain factors such as age, gender, location, behavior, etc which provides a broader prospect of the audience in your niche.

    1. Research on keywords your target audience is searching for

    Once you know your target audience well, the next step is to proceed towards the target keywords research.

    This is nothing but the keyword one is typing into the search engine box.

    Well, this totally depends on the user’s search intent.

    Related Topic: Target audience research

    1. Know your audience search intent

    Look for the audience’s pain point, needs, requirements that tell a lot about the search intent.

    Now, there are many ways you could proceed towards finding the search intent of your target audience.

    One of the many ways is using the search engine itself, once you type your target keyword in the search engine it gives you a number of suggestions that other users have searched for.

    OR

    You can simply use answer the public for it that gives you a bundle of topics that your target audience is searching for.

    1. Create relevant content

    Now you have the target keywords, as well as your audience search intent, the next step is to create relevant and compelling content for your audience.

    1. Keep your content updated from time to time

    Once you have created the relevant and appealing content and published it in front of your audience, your job is not done.

    You need to update it over time with the newer facts and trends.

    Conclusion: The core of the SEO is linked to the relevant content and the core of the content is also linked to SEO.

    Without properly articulating even one of the above strategies your marketing strategy will fail to show the desired results.

    So we hope the relation between the content and SEO was presented well.

    Have any questions or suggestions for us?

    Feel free to ping us at support@butterflythemes.com or call us on 9930447774.

  • SSL certificate

    A step-by-step guide toward website protection

    Everything you need to know about securing your website

    Security is of the uttermost importance and priority when we talk about business. Whether it’s an offline business or an online business.

    Irrespective of the platforms,

    A secure business is one of the notorious traits that are crucial from the customer’s point of view as well.

    Talking about the online or digital platforms, the security of your business (website) is determined by the presence of a valid and tenacious SSL certificate.

    So, without any further adieu, 

    Let’s go through the various aspects falling under the “SSL certificate” step-by-step.

    Following are the few of the many topics that we will be covering in this article:

    • What is an SSL certificate?
    • How does SSL certificate authentication work?
    • What are the types of SSL?
    • Importance of SSL certificate from a search engine’s ranking perspective

    What is an SSL certificate?

    SSL (Secure Sockets Layer) certificate is a type of digital security certificate for your website.

    In simple language, 

    SSL certificate is a trademark of security that you have on your website.

    This makes the new audiences trust your website as well as the present already converted clients. 

    It makes a whole lot of difference to your website having an SSL certificate in terms of scaling competitive advantage in your niche/domain as compared to those who don’t.

    Well, it’s not just a certificate or a trademark for your website. 

    It makes your website a secure platform for the audiences keeping every data on it safe and sound.

    How does SSL certificate authentication work?

    The working of SSL i.e Secure Sockets Layer is not very tricky to understand.

    In fact, it’s quite straightforward and transparent.

    When a browser tries to connect to a website, it requests the website or web server to identify itself.

    This is when the SSL certificate comes into the scenario.

    The website sends a replica of the SSL certificate to the browser as requested.

    In return to this SSL certificate, the web browser shares a signed acknowledgment starting an encrypted and secure session.

    Thus you see a secure connection indication by the web browser for the website which means it is encrypted and safe to use.

    There are many more qualities that come with an SSL certificate that is very crucial or we can say necessary for your website.

    Benefits of SSL certificate

    • Encrypted and secure connections
    • Enriches audience trust in you
    • Protection of your and customer’s data
    • Tenacious security for cloud and mobile apps as well
    • Higher ranking in the SERPs

    What are the types of SSL certificates?

    It’s important to choose your SSL digital certificate from a trusted source otherwise, it will show you the following error.

    The security level of the SSL certificate differs among the types of certificates 

    Also, the access to certain services remains restricted.

    Suppose you have a plain website without any transaction options than the SSL certificate would not need much validation.

    But if your website includes transactions then the need for the same SSL certificate cannot be used for the process as of the plain website.

    There are 3 main types of SSL certificates that you will come across in the market 

    They are as follows:

    1. Domain validated SSL certificates

    Domain SSL certificates can be considered as the “only identification” digital certificate of the website.

    In simple words, 

    This web certificate shows the authority of your website by confirming that the website is a registered domain and the owner is himself/herself running the website.

    The validation of the domain SSL certificates is done through email, DNS, or HTTP.

    As this digital certificate requires less effort towards acquirement, 

    there are disadvantages outweighing the advantages.

    Advantages of domain SSL certificates

    • Cost-effective
    • Easy acquirement process

    Disadvantages of domain SSL certificates

    • Least secure compared to other SSL’s
    • Easily hackable without leaving any trace
    • Audiences might have trust issues
    • Customers would not trust your website for any transactions
    1. Organizational validated SSL certificates

    Organizational SSL provides your website an add-on to the above-mentioned website’s SSL certificate such as

    Where’s the organization is located in particular as per the 

    • Country
    • State
    • City

    Basically, it identifies the domain of your website along with the location of the organization in particular.

    Validation of such a digital certificate takes anywhere from hours to even days. 

    This is slightly greater as compared to the domain digital SSL certificate.

    Most of the businesses prefer the organizational validated SSL certificates.

    1. Extended validation SSL certificates

    Extended validated SSL certificates go through the most potent and tenacious validation process.

    This validation is potent for the one reason that it checks if the business is legitimate or a legal entity.

    For this, it requires organization knowledge and also domain information.

    This can be considered as the most strong form of SSL certificate.

    The validation time for such a website requires anywhere from a few days to a few weeks.

    Along with this certificate, you get a green padlock on your website.

    Thus the trust of your audiences increases and also ensures that the transactions on your website are completely secure.

    Importance of SSL certificate from a search engine’s ranking perspective

    Websites that are equipped with SSL certificates receive an SEO boost from the search engines which helps them rank better in the SERPs.

    The algorithms of the search engines are purely based on providing the audience with the best user experience in addition to relevancy, quality content, etc.

    SSL certificates are the new standardized feature that every website ought to be equipped with.

    Search engines are constantly in a spree of advancing and enhancing their algorithms with respect to the objective of elevating user experience.

    The importance of SSL can be conveyed effectively through the role that it plays in protecting the website from hackers that otherwise would be compromised.

    Search engines are well aware of this notorious trait of SSL certificates that keeps the websites safe as well as the transactions taking place on it.

    Thus if your website is not validated through the SSL certificate then it might not even appear in the SERPs let alone rank on the first page of the searches.

    Buying an SSL certificate

    Buying an SSL certificate could be quite tricky especially if you have no clue about your needs.

    Thus following are the steps that can help you in buying SSL for your website:

    • Identifying you want the SSL for domain or subdomain.
    • Whether protection is needed for single or multiple properties.
    • Level of protection as per the needs.

    Opting for a free SSL certificate will be a big no.

    The biggest disadvantage of using an self-signed SSL or a free SSL certificate is that it is not supported by most of the web browsers.

    It will most probably show you the “connection is untrusted” error.

    So, it’s better that you get your SSL checked.

    Following are the basic errors that many seem to ignore them which ultimately leads to SSL error:

    • Mixed content (HTTP and HTTPS)

    Whynotpadlock will help you identify the issue in the content.

    • Mismatch error
    • Certificate expired

    So this was a complete simple and effective SSL guide that will secure your website from different threats and also stimulate ranking in the SERPs.

    We hope this article proves beneficial to you and helps you in your endeavour.

    Have any questions or suggestions?

    Feel free to contact us at support@butterflythemes.com or call us on 9930447774.

    We would love to hear from you.

  • Technical SEO 2020 and beyond

    A complete step-by-step guide towards optimizing your website for the search engines

    Search Engine Optimization (SEO) is not just about optimizing your website for achieving a higher ranking in the Search Engine Result Pages (SERPs).

    It’s all about making your website a platform for the audience where he/she gets all the answers to the questions without any hassle (a better user experience).

    In simple language, 
    (more…)

  • On-page SEO and Off-page SEO

    A simple and effective guide for your SEO success

    The first-ever website that came into existence around the globe was named “CERN”.

    This website went live around the year 1971 and the term “SEO” was coined soon after, in the year 1997.

    With time, the number of websites on the internet kept on growing. 

    Thus the method of “SEO” was used by various companies around different industries to rank their websites higher, among the competitors in the SERPs.

    (more…)

  • Black-hat SEO techniques

    A complete guide towards techniques that you must avoid implementing on your website

    Search Engine Optimization (SEO) requires both creativity and skills to take that creativity in front of your audience.

    A clean valuable content brushed with your creativity along with deft White-hat SEO techniques helps your content to stand out in the market among your competitors.

    Thus, it ultimately gets you closer to the top rankings in the SERPs of the search engines. (more…)