Category: blog

  • Mobile Marketing

    In one sentence you can define mobile marketing as your products being marketed on mobile phones or hand-held devices.

    In digital marketing techniques, mobile marketing takes an important role. Though mobile marketing has come under umbrella of digital marketing now, we have seen its earlier avatar in the form of SMS broadcast on not-so-smart phones available then. We were impressed when businesses started trying to reach us through SMS. With technology-enabled smartphones, mobile marketing has now more to offer.

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  • Social Media Marketing

    There are networking sites on internet, those are referred as social media in this term Social Media Marketing (SMM). Using these sites to market your product is called Social Media Marketing.

    As we have moved from TV, Radio and Newspaper generation of media to the plethora of new interactive social media on internet, it is a well crafted marketing strategy to effectively use new weapons to win the battle.

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  • Pay Per Click

    In this article, we will get an overview of digital marketing technique Pay Per Click (PPC).

    We have seen earlier how Search Engine Optimization (SEO) helps to list your business website at the top of the search engine result page. It is an organic way of optimizing your website contents so that SEO works best for you. Key limitation of this technique is that it has to follow complex rules laid by Search Engine.

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  • Search Engine Optimization (SEO) – part 2

    In this article, we will briefly see SEO techniques. As a part of digital marketing, once you have decided to do SEO for your business website, it is essential to know key techniques to be implemented.

    At very high level, SEO work can be fractioned into 3 parts –

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  • Search Engine Optimization (SEO) – part 1

    Today’s world is information world. Knowledge that was tied in print media had limitations. First, access to them was not easy and second, there was no guarantee that you will get exact answer to the question you had in mind. With internet, this changed totally. A loads of informative web pages are available.

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  • Digital Marketing using Inbound Marketing Strategy

    In this article, we will see how inbound marketing strategy should be used for successful digital marketing.

    At core, inbound marketing strategy is a journey of a stranger who ultimately becomes promoter of your product. It’s life cycle goes as below:

    Stranger->Visitor (to your website)->part of Contacts->Customer->Promoter

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  • Digital Marketing – Blog 2

    When Will Digital Marketing Work?

    Let’s go by basic term ROI (Return on Investment) for digital marketing. 

    • Keep watch on spendings done on digital marketing (including website rework, SEO work and then ofcourse paid services like Google AdWords & PPC).
    • Take customers closed by this technique.
    • Compare this number with customers closed by traditional marketing technique.
    • Do you see a huge benefit?

    No? then what went wrong? Why digital marketing is not working for you when hundreds are chasing this technique?

    2 simple answers –

    • Agreed that your product is a top ranker in google search but is it offering everything that customer looked for?
    • Have you generated enough customer engagement (including detailing of product features and reasonable price) to close the deal

    To exaggerate first point, if customer searched for “best deals on North Pole”, saw your business website at top, clicked on it and saw your offerings of best deals on South Pole”. Who is at loss? Customer or you with irrelavant contents? 

    When you have relevant content, the first step is over. Or as in traditional marketing, cold calling  is done successfully to bring customer to your office. Now big question is how you will get customer to sign the deal. 

    This is our second point “customer engagement”. Customer has liked what all you have digitally marketed.  Now what he is looking for is a “firm handshake” from you. Handshake that will give him confidence that you will deliver what he needs, on time and as per his budget. Wear you best Marketing Hat, Bring on your Technical Architect and Accountant (for price negotiation) in you, together these three will ensure enough customer engaement to sign the deal.

    And this is how your website visitor becomes your customer.

    To summarize, 

    Digital marketing works when you digitally market just relevant contents of your products and keep customer engaged till the deal is signed & product is delivered well.

    Have any questions or suggestions for us?

    You can ping us at support@butterflythemes.com or call us on 9930447774.

  • Digital Marketing – Blog 1

    This article gives overview of digital marketing, its benefits and techniques. With more and more businesses going for online presence these days, it is important to understand marketing strategy to be implemented for online presence of your business.

    So, what is digital marketing?

    In a true sense, consider an array of products (with price tags) displayed on sides of long aisles in D-Mart. Now, if the same thing is done on internet where you showcase your products is called digital marketing. So when an internet visitor surfs for product online, compares a few online and purchases your product is a success of your digital marketing technique.  

    Once just a mere email user used to login to internet.  We have come a long way from that. When users are spending more online time, their wishlist is to satisfy day-to-day needs through online searches.  So these are the days when whole marketplace is found online. A journey of turning internet visitor to your customer is organisations’ digital marketing strategy.

    Benefits of Digital Marketing

    It is quite cost effective as your products are displayed virtually. You don’t have to bake the cake if it is not yet ordered. 

    Customer gets a choice. It is a human tendency to compare A and B before choosing the right one. 

    And best part is, online give and take relationship is convenient to both buyer and seller.

    Businesses get to know pulse of customers to brand right product at right time.

    Techniques of Digital Marketing

    It all starts with business website with appropriate contents.

    Once website is in place, we need to ensure online users find it first by Search Engine Optimization technique.

    When your potential customers are hooked to social media like faebook, twitter, etc, it makes sense to highlight your products and keep cusotmers engaged using Social Media Marketing.

    Online day still starts with email check first. It is a good way to broadcast your product information through Email Marketing. 

    Let’s elaborate these techniques

    Business Website

    It is all about a user experience when someone clicks a hyperlink to your business website. The look and feel of a website decides the time spent on the page. With ease of navigation through appropriate contents marks the success of a good website. 

    It is a good investment to  get website designed and developed by professionals.

    Search Engine Optimization    

    When so many products are highlighted on internet, Google or any other Search Engine plays a vital role for your business to be found in their searches. This has lead to a technique of optimizing search engine in a way to rank your website at the top. Also Google offers a paid way to get a top rank.

    It is a good investment to get SEO of your website done.

    Social Media Marketing

    Man is a social animal. Isolated online presence first got social with chats. Then came platforms to socialize – be seen, chat, share photos and videos through websites like facebook, twitter, youtube and linkedin. These social media gives your target customers with specific demographics (geography, gender and age group) to showcase product suitable to them.

    It is a good investment to get Social Media campaign by professionals.

    Email Marketing

    Email id is an unique identity each one carries online – be it a personal email id or business email id. People do check emails regularly and key business decisions happen on email too. A right set of audience for your product demonstration can be targetted through email broadcast. Once you get a reply asking more product details, email is the way to keep customer engaged with your business.

    It is a good investment to get Email Marketing campaign.

    We have briefed on digital marketing, its various techniques and key benefits in this article. Digital way is a future of Marketing.

    Have any questions or suggestions for us?

    Kindly ping us at support@butterflythemes.com or call us on 9930447774.

  • Website Design Elements

    How we see content and functionality in a website is considered as website design work. Because of the creative part of website development and choices it offers for achieving functionality, web design work has been separated from technical web development work.

    When you visit any website, a ‘visual wow’ experience is what is observed first.

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  • Website Domain Name

    When we type google.com in our internet browser, we are telling our browser to get information in webpages that Google company has stored on their server in some remote place far away from where we are sitting. This google.com becomes an address/ identifier for us to communicate with Google web server. It is Google’s domain name. In simple words, your website domain name is textual address for world to connect to your website.

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