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Mobile Marketing

In one sentence you can define mobile marketing as your products being marketed on mobile phones or hand-held devices.

In digital marketing techniques, mobile marketing takes an important role. Though mobile marketing has come under umbrella of digital marketing now, we have seen its earlier avatar in the form of SMS broadcast on not-so-smart phones available then. We were impressed when businesses started trying to reach us through SMS. With technology-enabled smartphones, mobile marketing has now more to offer.

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Social Media Marketing

There are networking sites on internet, those are referred as social media in this term Social Media Marketing (SMM). Using these sites to market your product is called Social Media Marketing.

As we have moved from TV, Radio and Newspaper generation of media to the plethora of new interactive social media on internet, it is a well crafted marketing strategy to effectively use new weapons to win the battle.

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Pay Per Click

In this article, we will get an overview of digital marketing technique Pay Per Click (PPC).

We have seen earlier how Search Engine Optimization (SEO) helps to list your business website at the top of the search engine result page. It is an organic way of optimizing your website contents so that SEO works best for you. Key limitation of this technique is that it has to follow complex rules laid by Search Engine.

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Search Engine Optimization (SEO) – part 2

In this article, we will briefly see SEO techniques. As a part of digital marketing, once you have decided to do SEO for your business website, it is essential to know key techniques to be implemented.

At very high level, SEO work can be fractioned into 3 parts –

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Search Engine Optimization (SEO) – part 1

Today’s world is information world. Knowledge that was tied in print media had limitations. First, access to them was not easy and second, there was no guarantee that you will get exact answer to the question you had in mind. With internet, this changed totally. A loads of informative web pages are available.

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Digital Marketing using Inbound Marketing Strategy

In this article, we will see how inbound marketing strategy should be used for successful digital marketing.

At core, inbound marketing strategy is a journey of a stranger who ultimately becomes promoter of your product. It’s life cycle goes as below:

Stranger->Visitor (to your website)->part of Contacts->Customer->Promoter

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Digital Marketing – part 2

In earlier Digital Marketing part 1 article, we have seen digital marketing techniques such as Website redesign, SEO, Email marketing, etc. In this article, we will see a simple way to increase effectiveness of these techniques.

 

1. Effectiveness of business website

Once business URL is in place and you have found online presence of your business,

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Website Domain Name

When we type google.com in our internet browser, we are telling our browser to get information in webpages that Google company has stored on their server in some remote place far away from where we are sitting. This google.com becomes an address/ identifier for us to communicate with Google web server. It is Google’s domain name. In simple words, your website domain name is textual address for world to connect to your website.