Tag: marketing

  • Mobile Marketing

    In one sentence you can define mobile marketing as your products being marketed on mobile phones or hand-held devices.

    In digital marketing techniques, mobile marketing takes an important role. Though mobile marketing has come under umbrella of digital marketing now, we have seen its earlier avatar in the form of SMS broadcast on not-so-smart phones available then. We were impressed when businesses started trying to reach us through SMS. With technology-enabled smartphones, mobile marketing has now more to offer.

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  • Social Media Marketing

    There are networking sites on internet, those are referred as social media in this term Social Media Marketing (SMM). Using these sites to market your product is called Social Media Marketing.

    As we have moved from TV, Radio and Newspaper generation of media to the plethora of new interactive social media on internet, it is a well crafted marketing strategy to effectively use new weapons to win the battle.

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  • Pay Per Click

    In this article, we will get an overview of digital marketing technique Pay Per Click (PPC).

    We have seen earlier how Search Engine Optimization (SEO) helps to list your business website at the top of the search engine result page. It is an organic way of optimizing your website contents so that SEO works best for you. Key limitation of this technique is that it has to follow complex rules laid by Search Engine.

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  • Search Engine Optimization (SEO) – part 2

    In this article, we will briefly see SEO techniques. As a part of digital marketing, once you have decided to do SEO for your business website, it is essential to know key techniques to be implemented.

    At very high level, SEO work can be fractioned into 3 parts –

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  • Search Engine Optimization (SEO) – part 1

    Today’s world is information world. Knowledge that was tied in print media had limitations. First, access to them was not easy and second, there was no guarantee that you will get exact answer to the question you had in mind. With internet, this changed totally. A loads of informative web pages are available.

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  • Digital Marketing using Inbound Marketing Strategy

    In this article, we will see how inbound marketing strategy should be used for successful digital marketing.

    At core, inbound marketing strategy is a journey of a stranger who ultimately becomes promoter of your product. It’s life cycle goes as below:

    Stranger->Visitor (to your website)->part of Contacts->Customer->Promoter

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  • Digital Marketing – Blog 2

    When Will Digital Marketing Work?

    Let’s go by basic term ROI (Return on Investment) for digital marketing. 

    • Keep watch on spendings done on digital marketing (including website rework, SEO work and then ofcourse paid services like Google AdWords & PPC).
    • Take customers closed by this technique.
    • Compare this number with customers closed by traditional marketing technique.
    • Do you see a huge benefit?

    No? then what went wrong? Why digital marketing is not working for you when hundreds are chasing this technique?

    2 simple answers –

    • Agreed that your product is a top ranker in google search but is it offering everything that customer looked for?
    • Have you generated enough customer engagement (including detailing of product features and reasonable price) to close the deal

    To exaggerate first point, if customer searched for “best deals on North Pole”, saw your business website at top, clicked on it and saw your offerings of best deals on South Pole”. Who is at loss? Customer or you with irrelavant contents? 

    When you have relevant content, the first step is over. Or as in traditional marketing, cold calling  is done successfully to bring customer to your office. Now big question is how you will get customer to sign the deal. 

    This is our second point “customer engagement”. Customer has liked what all you have digitally marketed.  Now what he is looking for is a “firm handshake” from you. Handshake that will give him confidence that you will deliver what he needs, on time and as per his budget. Wear you best Marketing Hat, Bring on your Technical Architect and Accountant (for price negotiation) in you, together these three will ensure enough customer engaement to sign the deal.

    And this is how your website visitor becomes your customer.

    To summarize, 

    Digital marketing works when you digitally market just relevant contents of your products and keep customer engaged till the deal is signed & product is delivered well.

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  • Website Domain Name

    When we type google.com in our internet browser, we are telling our browser to get information in webpages that Google company has stored on their server in some remote place far away from where we are sitting. This google.com becomes an address/ identifier for us to communicate with Google web server. It is Google’s domain name. In simple words, your website domain name is textual address for world to connect to your website.

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