Category: Marketing

  • Business Process Outsourcing overview

    Business Process Outsourcing overview

    In this article, we will briefly discuss Business Process Outsourcing (BPO).

    Any business has specific processes to do its day to day tasks. These processes are defined to move forward business to productive output with minimal cost effective input. Some of these processes are not a core business processes, such as payroll. Payroll does not work to enhance current business output, but it is essential to keep organization’s staff happy with timely salary so they can focus on their day to day work to enhance business output.

    Handling such processes outside organizations has formed new industry and term called as Business Process Outsourcing. Most of the time, cost is the reason to outsource any business process. Other reasons could be expertise in that field and it could be taking avantage of that geographic location presence. 

    Based on location of outsourcing, it is called as onshore outsourcing, where BPO is contracted to other company in the same country. It is called as nearshore outsourcing, where BPO is cotracted to company in a neighboring coutry. It is called as offshore outsourcing, where BPO is contracted to other company in the different country. India gained popularity in BPO industry when USA organizations started outsourcing their business processes.

    Business Processes that are found cost effectively being outsourced are – 

    HR services – Hiring & Exit of employees, payroll, healthcare of employees

    Finance & Accounting services – Customer billing services, account  payables, account receivables

    IT/Software – Application development, application testing, application maintenance

    Backoffice – warehouse managment, logistics, procurement

    Customer Care – helpdesk, customer support via call and email

    Almost all industries are spawning BPOs – Banking, IT, Pharma, Airlines and even Governments too. 

    A call centre business is one kind of BPO where activity is to make calls to potential customers or receive calls from customers.

    If centre’s primary task is to make outgoing calls to potential customers, it is called as outbound call centre.

    If centre’s primary task is to receive incoming calls from customers, it is called as inbound call centre. 

    Inbound call centre is used as customer care centre where customers calls are landed and their queries are handled on phone by customer care agents.

    Outbound call centre is used for sales activity where agent makes outgoing calls to potential customers, explains them products and tries to sell products on phone.

    A good CRM system (customer relationship management) is required for any call centre. Also a telephone facility/setup needs to be in place. CRM helps to keep track of customer interactions in organized way. It also can be integrated with other systems (say, billing) for efficient operations. 

    For telephone setup, organizations go for IVR (Interactive Voice Response) where customer interacts with company’s system via telephone dialpad. This reduces human interactions in handling some key queries from customer, thus reducing overall cost. If needed, customer can connect and speak to customer care agent. In telephone facility, sometimes, it also gives a live-call monitoring feature for training and tracking purposes.

    For starting a new BPO  setup, apart from staffing, key decision is made on CRM being used and telephone facility to be setup.

    We, at Butterfly Themes, are happy to help you to outsource your business processes to us. We have a BPO setup and adequate staff to do so.

    In this article, we briefly discussed about Business Process Outsourcing.

  • Big Data

    In this article, we will take an overview of Big Data concept.

    When a kid has written A on paper and then wrote B, it is bound to be C the next character to be written  by kid. This predictiveness came from the pattern of A & B happening in timeline. Now, consider A as some terabytes of data and B as another terabytes of data, you put your analytics cap on head and then predict C. This is a Big Data analogy.

    Below is just a revision of our knowledge on data storage capacity – 

    1 Bit = Binary Digit

    8 Bits = 1 Byte

    1024 Bytes = 1 Kilobyte

    1024 Kilobytes = 1 Megabyte

    1024 Megabytes = 1 Gigabyte

    1024 Gigabytes = 1 Terabyte 

    (in simple form, 1 Terabyte = approx 1 trillion bytes of data, that can hold 1000 copies of The Encyclopedia Britannica. That is huge data, is what if you are thinking, then you are wrong. That is just beginning point of Big Data)

    We are leaving ‘digital footprint’ everywhere – be it just website visit, credit card details while shopping, ebooks we read, comments on social media, tweets you made, photos uploaded by you, videos watched by you. All of this is leaving traces for someone to analyze to serve you better the next time.

    The name Big Data comes from this fact that there is humongous size of data, that businesses want to analyze to predict customer behaviour pattern, so that customers’ future needs are handled so well, making customers happy and in turn bringing more business.

    Now that we got the concept of Big Data, let’s try to revisit and structure this piece. 

    Dgitial footprints that we create can be categorized as below :

    Activity Data  – When we are listening to music, our digital music player records this activity. When we read ebook, our ebook reader is tracking this activity. When we use smartphone to search something on internet, it is recording browsing activity. When we are shopping online or offline, credit card transaction is noted down.

    Conversation Data – Every email that we send is available with email service provider. Our phone calls are recorded by telecom service provider. Facebook, twitter and whatsapp are such social media platforms that everything read and wrote there is giving a pulse of society we live in and that too in real time. No wonder, messages go viral so quickly these days.

    Photo and Video Data – Hundreds of Thousands of images flashed by mobile phone cameras and digital cameras are getting uploaded on internet and videos too. CCTV recordings are available from every nook and corner of the world.

    Sensor Data – Be it a traffic sensor or GPS sensor in your smart phone, there are sensors installed everywhere to generate vital data for analysis.

    This data growth challenges can be characterized by 3 Vs – increasing Volume (amount of data), Velocity (speed at which data is inserted into and taken out of system) and Variety (of data sources and range of data types).

    Whole point is to analyze this Big Data into a predictive and meaningful decision. Technology such as cloud computing and analytical software are doing so.

    Big Data can be used in many ways to better our lives. Some examples are as below –

    Smart Cities – Real time traffic analysis and weather reports will bring in predictiveness in your daily commute. Days are not far, when your daily alarm buzzes 15 minutes earlier than ususal because there is unusual traffic blockage around the corner of your building, so that you reach on scheduled time.

    Law enforcement and security – Police forces are using big data analytics to predict criminal activites, cyber attacks, online frauds and to prevent terrorist attacks.

    Healthcare – Understand diseases pattern and take preventive actions. Use and analyze wearable devices data (heartbeat, steps walked in a day) to link your lifestyle and diseases. Monitor and predict epidemics.

    Improve Business porcesses – Retailers can optimize their stocks based on predictive models of social media trends.

    Know your customer better – internet browsing history, text analytics, social media updates give good knowledge of your customers, so that you can customize your product or offerings as per their needs.

    No wonder Big Data is the way forward for better human life.

    In this article, we took overview of Big Data concept.

    Have any questions or suggestions for us?

    Feel free to ping us at support@butterflythemes.com or call us on 9930447774.

  • The marketing world of digital era

    Why switch from Traditional to Digital Marketing?

    Marketing has been deluging every industry’s strategic plan around the globe and is quite a vital part of growing business.

    To observe a consistent growth in the success chart of the organization, it’s very much necessary to plunge on every opportunity with a deft knowledge and skillful approach. (more…)

  • Mobile Marketing

    In one sentence you can define mobile marketing as your products being marketed on mobile phones or hand-held devices.

    In digital marketing techniques, mobile marketing takes an important role. Though mobile marketing has come under umbrella of digital marketing now, we have seen its earlier avatar in the form of SMS broadcast on not-so-smart phones available then. We were impressed when businesses started trying to reach us through SMS. With technology-enabled smartphones, mobile marketing has now more to offer.

  • Social Media Marketing

    There are networking sites on internet, those are referred as social media in this term Social Media Marketing (SMM). Using these sites to market your product is called Social Media Marketing.

    As we have moved from TV, Radio and Newspaper generation of media to the plethora of new interactive social media on internet, it is a well crafted marketing strategy to effectively use new weapons to win the battle.

  • Pay Per Click

    In this article, we will get an overview of digital marketing technique Pay Per Click (PPC).

    We have seen earlier how Search Engine Optimization (SEO) helps to list your business website at the top of the search engine result page. It is an organic way of optimizing your website contents so that SEO works best for you. Key limitation of this technique is that it has to follow complex rules laid by Search Engine.

  • Search Engine Optimization (SEO) – part 2

    In this article, we will briefly see SEO techniques. As a part of digital marketing, once you have decided to do SEO for your business website, it is essential to know key techniques to be implemented.

    At very high level, SEO work can be fractioned into 3 parts –

  • Search Engine Optimization (SEO) – part 1

    Today’s world is information world. Knowledge that was tied in print media had limitations. First, access to them was not easy and second, there was no guarantee that you will get exact answer to the question you had in mind. With internet, this changed totally. A loads of informative web pages are available.

  • Digital Marketing using Inbound Marketing Strategy

    In this article, we will see how inbound marketing strategy should be used for successful digital marketing.

    At core, inbound marketing strategy is a journey of a stranger who ultimately becomes promoter of your product. It’s life cycle goes as below:

    Stranger->Visitor (to your website)->part of Contacts->Customer->Promoter

  • Digital Marketing – Blog 2

    When Will Digital Marketing Work?

    Let’s go by basic term ROI (Return on Investment) for digital marketing. 

    • Keep watch on spendings done on digital marketing (including website rework, SEO work and then ofcourse paid services like Google AdWords & PPC).
    • Take customers closed by this technique.
    • Compare this number with customers closed by traditional marketing technique.
    • Do you see a huge benefit?

    No? then what went wrong? Why digital marketing is not working for you when hundreds are chasing this technique?

    2 simple answers –

    • Agreed that your product is a top ranker in google search but is it offering everything that customer looked for?
    • Have you generated enough customer engagement (including detailing of product features and reasonable price) to close the deal

    To exaggerate first point, if customer searched for “best deals on North Pole”, saw your business website at top, clicked on it and saw your offerings of best deals on South Pole”. Who is at loss? Customer or you with irrelavant contents? 

    When you have relevant content, the first step is over. Or as in traditional marketing, cold calling  is done successfully to bring customer to your office. Now big question is how you will get customer to sign the deal. 

    This is our second point “customer engagement”. Customer has liked what all you have digitally marketed.  Now what he is looking for is a “firm handshake” from you. Handshake that will give him confidence that you will deliver what he needs, on time and as per his budget. Wear you best Marketing Hat, Bring on your Technical Architect and Accountant (for price negotiation) in you, together these three will ensure enough customer engaement to sign the deal.

    And this is how your website visitor becomes your customer.

    To summarize, 

    Digital marketing works when you digitally market just relevant contents of your products and keep customer engaged till the deal is signed & product is delivered well.

    Have any questions or suggestions for us?

    You can ping us at support@butterflythemes.com or call us on 9930447774.