Tag: website

  • Digital Marketing – Blog 2

    When Will Digital Marketing Work?

    Let’s go by basic term ROI (Return on Investment) for digital marketing. 

    • Keep watch on spendings done on digital marketing (including website rework, SEO work and then ofcourse paid services like Google AdWords & PPC).
    • Take customers closed by this technique.
    • Compare this number with customers closed by traditional marketing technique.
    • Do you see a huge benefit?

    No? then what went wrong? Why digital marketing is not working for you when hundreds are chasing this technique?

    2 simple answers –

    • Agreed that your product is a top ranker in google search but is it offering everything that customer looked for?
    • Have you generated enough customer engagement (including detailing of product features and reasonable price) to close the deal

    To exaggerate first point, if customer searched for “best deals on North Pole”, saw your business website at top, clicked on it and saw your offerings of best deals on South Pole”. Who is at loss? Customer or you with irrelavant contents? 

    When you have relevant content, the first step is over. Or as in traditional marketing, cold calling  is done successfully to bring customer to your office. Now big question is how you will get customer to sign the deal. 

    This is our second point “customer engagement”. Customer has liked what all you have digitally marketed.  Now what he is looking for is a “firm handshake” from you. Handshake that will give him confidence that you will deliver what he needs, on time and as per his budget. Wear you best Marketing Hat, Bring on your Technical Architect and Accountant (for price negotiation) in you, together these three will ensure enough customer engaement to sign the deal.

    And this is how your website visitor becomes your customer.

    To summarize, 

    Digital marketing works when you digitally market just relevant contents of your products and keep customer engaged till the deal is signed & product is delivered well.

    Have any questions or suggestions for us?

    You can ping us at support@butterflythemes.com or call us on 9930447774.

  • Digital Marketing – Blog 1

    This article gives overview of digital marketing, its benefits and techniques. With more and more businesses going for online presence these days, it is important to understand marketing strategy to be implemented for online presence of your business.

    So, what is digital marketing?

    In a true sense, consider an array of products (with price tags) displayed on sides of long aisles in D-Mart. Now, if the same thing is done on internet where you showcase your products is called digital marketing. So when an internet visitor surfs for product online, compares a few online and purchases your product is a success of your digital marketing technique.  

    Once just a mere email user used to login to internet.  We have come a long way from that. When users are spending more online time, their wishlist is to satisfy day-to-day needs through online searches.  So these are the days when whole marketplace is found online. A journey of turning internet visitor to your customer is organisations’ digital marketing strategy.

    Benefits of Digital Marketing

    It is quite cost effective as your products are displayed virtually. You don’t have to bake the cake if it is not yet ordered. 

    Customer gets a choice. It is a human tendency to compare A and B before choosing the right one. 

    And best part is, online give and take relationship is convenient to both buyer and seller.

    Businesses get to know pulse of customers to brand right product at right time.

    Techniques of Digital Marketing

    It all starts with business website with appropriate contents.

    Once website is in place, we need to ensure online users find it first by Search Engine Optimization technique.

    When your potential customers are hooked to social media like faebook, twitter, etc, it makes sense to highlight your products and keep cusotmers engaged using Social Media Marketing.

    Online day still starts with email check first. It is a good way to broadcast your product information through Email Marketing. 

    Let’s elaborate these techniques

    Business Website

    It is all about a user experience when someone clicks a hyperlink to your business website. The look and feel of a website decides the time spent on the page. With ease of navigation through appropriate contents marks the success of a good website. 

    It is a good investment to  get website designed and developed by professionals.

    Search Engine Optimization    

    When so many products are highlighted on internet, Google or any other Search Engine plays a vital role for your business to be found in their searches. This has lead to a technique of optimizing search engine in a way to rank your website at the top. Also Google offers a paid way to get a top rank.

    It is a good investment to get SEO of your website done.

    Social Media Marketing

    Man is a social animal. Isolated online presence first got social with chats. Then came platforms to socialize – be seen, chat, share photos and videos through websites like facebook, twitter, youtube and linkedin. These social media gives your target customers with specific demographics (geography, gender and age group) to showcase product suitable to them.

    It is a good investment to get Social Media campaign by professionals.

    Email Marketing

    Email id is an unique identity each one carries online – be it a personal email id or business email id. People do check emails regularly and key business decisions happen on email too. A right set of audience for your product demonstration can be targetted through email broadcast. Once you get a reply asking more product details, email is the way to keep customer engaged with your business.

    It is a good investment to get Email Marketing campaign.

    We have briefed on digital marketing, its various techniques and key benefits in this article. Digital way is a future of Marketing.

    Have any questions or suggestions for us?

    Kindly ping us at support@butterflythemes.com or call us on 9930447774.

  • Website Design Elements

    How we see content and functionality in a website is considered as website design work. Because of the creative part of website development and choices it offers for achieving functionality, web design work has been separated from technical web development work.

    When you visit any website, a ‘visual wow’ experience is what is observed first.

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  • Website Development Guideline for SMEs

    This article enlightens some of the important approaches about website development. SME in digital era got lot of assumptions about digital presence and practices. Being a digital marketing firm, we would like to focus on some of the key approaches, every SME should consider before developing their business website or the digital marketing strategy.

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