SMS / Email Marketing is one of the important techniques of Digital Marketing. Using email or SMS channel to reach potential customers to market products is very cost-effective marketing technique.
First thing is to ensure you have a good email broadcast tool. Some must have featured in such tool are spam checker, contact list import/export, email templates, automatic follow-up reminders, and reports. Once we have good tool in place, below key points will make email marketing effective -
- Bring more email subscribers. Use your website to attract more visitor leave their email ids and contact numbers there. Use appropriate call-to-action contents on the webpage.
- Email Subject line matters. Be creative to put a strong subject line that makes an email to be opened by the subscriber.
- Give appropriate Reply-To email ID in the broadcast email so that communication happens two way.
- Most important is a follow-up email. This needs to be articulated based on previous response (no response) from the subscriber.
- Give the option to unsubscribe from mailing list.
SMS broadcast also needs proper attention. It should be crisp and should have enough details for a receiver to take further steps.
A professional in digital marketing techniques knows these tricks of the trade and uses them effectively.We are probably best SMS / Email marketing companies in India