In one sentence you can define mobile marketing as your products being marketed on mobile phones or hand-held devices.
In digital marketing techniques, mobile marketing takes an important role. Though mobile marketing has come under umbrella of digital marketing now, we have seen its earlier avatar in the form of SMS broadcast on not-so-smart phones available then. We were impressed when businesses started trying to reach us through SMS. With technology-enabled smartphones, mobile marketing has now more to offer.
As prices of smartphones became reasonable, we saw a tremendous growth in its sell and soon became a popular media of staying connected to information world. People use it to browse internet (text, audio, video), to access social media, to pay bills, to do online shopping, to chat, to send SMS and to make voice calls. No wonder people hardly put them away and never switch them off. When you were glued to TV, you saw more TV commercials, so in the same way, now you see more of mobile marketing.
What comes under mobile marketing –
1. SMS campaign
2. Email marketing campaign for mobile
3. Social media marketing campaign for mobile